According to recent research, women are more inclined than men to visit a museum, especially when it is at an interesting location with a theme that appeals to them. While male museum goers are still more inclined to be interested in ancient Egypt, Roman ruins, the Great Wall of China, and archeological digs, there are now more museum options available to women.
According to research conducted at a number of museums around the United States, female visitors tend to be more educated, younger, and more affluent than male visitors. Of course, obviously there are several visitors who are older, female, white, and male-in general-but clearly this is a fairly narrow demographic. Of course, there are also other more obscure factors that make some women more likely than others to go to museums, such as their personal preference for art, culture, or history.
The fact is that there is no “one size fits all” approach to attracting female visitors to a museum. However, there is one universal factor that applies universally to almost every museum. Women are a lot more likely than men to enjoy museums when they visit these institutions, so it pays to take note of these factors and try to implement them to attract women visitors.
There are different reasons why women find museums exciting. The most obvious reason is that it is often something that they feel that they have never had the opportunity to see before, or experience at least once in their lives. Another common reason for female interest in museums is that the female gender tends to like things that are not only historically significant, but also attractive. In today’s world, museums often have themes, exhibits, equipment, or collectibles that appeal to the feminine side of a woman. Some women simply enjoy watching an artist paint a work of art or taking a look at a collection of antique furniture.
When you are thinking about where you want to draw female visitors to your museum, keep in mind that the more “interesting” the museum theme, the more appealing it is to your female visitors. You should also keep in mind that if you want female visitors to go to your museum often, it will pay to put in an equal amount of male attractions. If your museum focuses on the history, then you might consider including displays about battles fought in battle fields such as the Civil War. If you want your female visitors to appreciate the artwork, then you may consider having a display of historical paintings.
Regardless of what type of museum you have, whether it is a museum that attracts men or women, remember that the key to attracting female visitors is to make your museum interesting to everyone. This includes the museum staff and museum enthusiasts.